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RemoteFull-time
SEO Specialist
Search, content, and performance marketing.
Job Description
We seek a proficient SEO/SEM specialist to oversee all aspects of search engine optimization and marketing endeavors. Key responsibilities include supervising SEO activities — devising content strategies, conducting link building, and implementing keyword strategies to enhance rankings.
You'll also handle SEM campaigns on major platforms like Google, Yahoo, and Bing to optimize returns on investment.
Responsibilities
- Conduct tests, gather and evaluate data, detect patterns and insights to attain optimal ROI in paid search campaigns.
- Monitor, present, and assess website analytics and PPC initiatives.
- Oversee campaign expenditures, forecast monthly expenses, and resolve discrepancies.
- Enhance copy and landing pages for search engine marketing.
- Continuously explore, expand, and refine keywords for better optimization.
- Conduct research and implement recommendations for SEO.
- Investigate and analyze competitor advertising links.
- Create and implement a strategy for link building.
- Collaborate with development to ensure proper implementation of SEO best practices.
- Work with editorial and marketing teams to promote SEO in content creation.
- Provide suggestions for architecture, content, and linking to enhance SEO positions.
Requirements
- Bachelor's degree
- Proven SEO experience
- Proven SEM experience managing PPC across Google, Yahoo & Bing
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (GA4)
- Experience with bid management tools
- Knowledge of ranking factors and search engine algorithms
- Up to date with the latest trends and best practices in SEO and SEM
Apply for this role
Submit your application and we'll be in touch.
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