We seek a proficient SEO/SEM specialist to oversee all aspects of search engine optimization and marketing endeavors.
Your key responsibilities will entail supervising SEO activities, including devising content strategies, conducting link building, and implementing keyword strategies to enhance rankings across prominent search networks. Additionally, you will be in charge of handling SEM campaigns on major platforms like Google, Yahoo, and Bing to optimize returns on investment.
Conduct tests, gather and evaluate data and outcomes, detect patterns and insights to attain optimal ROI in paid search campaigns.
Monitor, present, and assess website analytics and PPC initiatives and campaigns.
Oversee campaign expenditures, adhering to budget constraints, forecasting monthly expenses, and resolving discrepancies.
Enhance copy and landing pages for search engine marketing.
Continuously explore, expand, and refine keywords for better optimization.
Conduct research and implement recommendations for search engine optimization.
Investigate and analyze competitor advertising links.
Create and implement a strategy for link building.
Collaborate with the development team to ensure proper implementation of SEO best practices on newly developed code.
Work closely with editorial and marketing teams to promote SEO in content creation and content programming.
Provide suggestions for website architecture, content, linking, and other aspects to enhance SEO positions for targeted keywords.
Bachelor's degree
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (GA4)
Experience with bid management tools
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
